The Social Media Marketing Strategy That Really Works
Promote Your Business With Social Channels
Did you know that 82% of B2B marketers use LinkedIn as a primary source of networking and lead generation? Harnessing the power of social channels can do wonders for promoting your business and growing your audience. Here's how Red Beard Digital Advertising will tackle each social platform to showcase your brand.
We'll create an optimized Facebook page for your business. Remember though, reach on Facebook through organic means is pretty limited. To combat this, we'll also work with you to create a customized Facebook Ads campaign to reach as many potential customers as possible.
An Instagram presence can also be helpful for creating a brand community. We'll help you identify when and what to post, as well as how to interact with your audience for the best results.
Depending on your customer base, we may recommend you also build out a presence on Pinterest. It serves many niche audiences, which means that for some businesses, it can be a great way to reach interested, engaged customers. Its users are primarily female, so if that's your target demographic, we may recommend a Pinterest presence.
Many industry leaders are also quite active on Twitter. Networking, promoting your brand, and making announcements through the platform can be a great way to reach clients, consumers, and other business professionals in your field. We'll help you learn how to interact with the platform and other users to generate maximum engagement.
If you want to delve into video advertising, we're also equipped to get your business started with YouTube. We won't use gimmicky techniques like trying to make a video go viral (which in reality, doesn't happen often), but instead will create a solid strategy to help your page rank high in YouTube search results. YouTube's paid ads program is also a great way to reach your target audience.
Clear Results
So what can a great social media marketing strategy actually do for your business? You'll see a number of results, including increased success of your other marketing campaigns!
Social media marketing can increase traffic directed to your website, build awareness and a brand community, and increase interaction with your audience and build communication. It can also create a positive brand image and identity, as well as generate leads and increase conversion rates. Spending time building out these areas allows your other campaigns to achieve maximum reach to the proper customer base.
The team at Red Beard Digital Advertising knows how to optimize social media presence for your business. We'll create a personalized strategy based on real data, unique to your brand.
The Red Beard Plan of Attack
Strategy
First, we start with the big picture. Rather than trying to tackle every single one of the social platforms we mentioned, we'll choose a select few to focus on. What products and/or services does your business offer, what is your target demographic, and which platforms best match those needs?
We'll also strategize with you to select a few goals you want to work on achieving. Maybe you want to build awareness, create a brand community, or just increase the success of your other marketing campaigns. No matter your goals for your social media strategy, we have a plan to help you achieve them.
Planning and Publishing
Next, we'll move into the planning and publishing stage. We'll work with you to create the content that best represents your brand, and draw data-based conclusions to help you figure out when and what to post. By planning out your content, you'll be able to create a cohesive brand image that stays consistent.
Engagement
Generating engagement isn't just helpful for promoting your business, but it also gives you valuable feedback. Listening to what your audience has to say can provide insight on users' pain points and how your business can improve. Social media is a great resource for this, since your audience will have discussions in your comments, on message boards, or message you directly.
Our team will help you learn how to manage engagement and analyze the online consumer mindset so you can best tailor your marketing efforts.
Analytics
Now that you've set up a social media presence, how do you know if it's doing well? Our team is well-versed in analyzing social media data, so we can set key performance indicators, or KPIs, so you can track the success of your social media marketing campaign.
Social Media Advertising
Finally, we'll help you investigate paid advertising. Utilizing ads on Facebook, Instagram, and even TikTok or Snapchat can go a long way in promoting your business. Each of these platforms requires a different approach, and our team knows how to tackle them.
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Start Building Your Social Media Marketing Strategy Today
Our expert team has over seven years of experience in the digital marketing space. We understand the importance of knowing your brand inside and out, so we'll spend time getting to know what drives your business, how you define your brand, and more before we dive into creating your social media marketing strategy.
If you're ready to triple your customer base, reach a wider audience, and see increased success of all your marketing campaigns, we're here to help. Give us a call today to get started.
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